RELEASED BY SHINEBOX | SONY/ORCHARD
RELEASED BY MAROM ENTERTAINMENT
Nissim Black has been a gangsta rapper, a gang member, and a faith seeker. But it is his current incarnation that is here to stay: an African American Hasidic Jew who brings sharp beats and hooked-filled rhymes to the masses.
The first single of 2020, “Mothaland Bounce” is a confluence of everything he’s ever done, and everywhere he’s ever been. The vibe is old school, but the song is thoroughly fresh, pairing big beats with an African hook and a catchy chorus for a video that has already garnered 3.9 million views on YouTube.
With “Win,” his latest single, and other new tracks, Black has reset his sound to better reflect his past and his present. "'Win' is a song about the threat of our victorious nature to the things that stand in our way," Black says. "Many obstacles may face us on all sides, the quickest way to the other side isn't going around them, but rather to push through them. ‘Win’ is a theme song for winners."
The new tunes feature Black’s melodic singing mixed with silky smooth beats and his nimble verbal sparring; Black’s music has always leaned heavily on melody, but he had to wait for hip hop to catch up. After a long discovery process, both musically and personally, Black has finally found his true identity. “All of those journeys—being in a gang, being on the football team was a part of me trying to say, ‘I belong to something greater than myself, I know where, but I belong somewhere,'” he says. "It's almost like trying to find that home."